HONDA

The idea of this campaign focuses on showing a clever parallelism between the laws of physics of two worlds, automotive and billiards. In both cases the result of infinite tests to achieve success. Throughout the piece we are going to make a show of the acrobatic billiard moves executed by a team of engineers, emulating the technology they have had to develop to achieve the precise and synchronized movements that a HONDA makes while driving.

Some treatment text has been modified / redacted and most images have been compressed.

VISIT PROJECT